The traditional value of Taiwanese cake that lasts over hundred years and the research for optimal identification mark of brand recognition

碩士 === 逢甲大學 === 經營管理碩士在職學位學程 === 106 === Abstract The culture of Taiwanese cake has developed for more than one hundred year. The process from opening stores to standing still today can be tracked. Several stores that open over hundred years must pass the precious time, which shows a crucial part...

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Bibliographic Details
Main Authors: HUNG, YU-CHING, 洪郁晴
Other Authors: Charles S. Chien
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/6uc9x6