Analyzing Big Data Applications in Customer Relationship Management and Financial Sales Enhancement- An Example of Bank A

碩士 === 逢甲大學 === 經營管理碩士在職學位學程 === 106 === The fiercely competitive financial industry is now fully internationalized. Also, customized services have also become a competitive tool for surviving in modern industry. Therefore, how to enhance the relationship between customers and banks in the competiti...

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Bibliographic Details
Main Authors: PENG,CHING-YEN, 彭憬妍
Other Authors: LAI,WEN-HSIANG
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/n9v852