Explore The Driving Factors of Consumption Behavior in The Juice Market of Bangkok - Take Freshly Squeezed and Ready-to-drink Juice as Examples
碩士 === 逢甲大學 === 國際經營管理碩士學位學程 === 106 === This study examined consumer perceptions and compared the important quality factors between 100% freshly squeezed juice and 100% ready-to-drink juice as well as explore the important factors which has an influence on consumer consumption behaviors in drinking...
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| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3z2jyd |