How to Capture One’s Heart? The Effect of Psychological Distance on Consumer Perception toward Corporate Social Responsibility Initiatives
博士 === 逢甲大學 === 商學博士學位學程 === 106 === The development of globalization is complex and diversified. When companies implement Corporate Social Responsibility (CSR) strategies, they do not only face the competition of their peers but also the trouble and fear from the appeals or protests of public issue...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48ce9v |