A Study for the Relation between Consumers’ Risk Cognition and the Purchase of Motorcycle Voluntary Insurance

碩士 === 逢甲大學 === 風險管理與保險學系 === 106 === The purpose of this study is to investigate the motivations and factors of consumers' influence on driving motorcycle risk cognition and the purchase of motorcycle voluntary insurance. Through questionnaire survey and logistic regression analysis to explore...

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Bibliographic Details
Main Authors: Lai, Ting-Hua, 賴亭樺
Other Authors: Hung, Chieh-Wei
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/n4a3j6