Guilt-free for Ethical Products: The Role of Justice Restoration Potential, Product Type, and Self or Other Benefit Appeal
碩士 === 逢甲大學 === 合作經濟暨社會事業經營學系 === 106 === The purpose of this study aims to explore how justice restoration potential (JRP), other-benefit/self-benefit appeal, and product types influence the anticipated guilt and purchase intention. This study developed a 2 (JRP: low v.s high) * 2(Appeal: other-ben...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9h576a |