The Influence of Social Corporate Image, Advertising Appeal and Perceived Value on Consumer Purchase Intention - A Case of Hello Corner.
碩士 === 逢甲大學 === 合作經濟暨社會事業經營學系 === 106 === Social enterprise refers to an organization dedicating to the improvement of social and environmental well-being by employing business strategies. Most studies examined social Enterprises from perspectives of sustainable business model of social enterpri...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42685f |