The Effect of Pokémon Go on Performance of the Taiwan’s Online Game Industry
碩士 === 大葉大學 === 管理學院碩士在職專班 === 106 === There has been a lot of research in the past on the impact of new product release on competitors, this study, through the release of Pokémon Go in Taiwan, collects the listed online game companies data of August, 2015 to July 2017, and discusses the effect of P...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6mqxk6 |