The Influence of Brand Relationship Quality on Impulsive Buying Behavior: The Mediating Effect of Brand Preference
博士 === 大葉大學 === 管理學院博士班 === 106 === The Influence of Brand Relationship Quality on Impulsive Buying Behavior: The Mediating Effect of Brand Preference Student: Tong-Kao Liu Advisor: Prof.An-Tian Hsieh Da Yeh University ABSTRACT In the past, there was a lack of research...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/j37cg9 |