A Study on Critical Success Factors of Live Online Auction: Facebook as an Example

碩士 === 大葉大學 === 資訊管理學系碩士班 === 106 === Since social media launched the live webcasting service, live auction has emerged as a new trend for online auction. Many sellers set up the live auction channels online, however, they are facing challenges in such developing market. This study aims to explore...

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Bibliographic Details
Main Authors: XIAO,JYUN-WEI, 蕭竣瑋
Other Authors: WU,WEI-SHENG
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/63fkqe