The Effect of Festival Image on Experience Value, Satisfaction and Behavioral Intention – A Case Study of Tsou Ma Lai Farm Carriage Festival
碩士 === 台灣首府大學 === 休閒管理學系碩士班 === 106 === In order to strengthen local industries in Taiwan, all kinds of festival travels have developed rapidly which not only enrich the contents and attractions of the festivals but also catch the attentions and welcomed by the tourists. The developments of festival...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/777v6w |