The Effect of Experiential Marketing and Tourist Satisfaction on Tourist Loyalty-A Case of "National Museum of Marine Biology & Aquarium"
碩士 === 朝陽科技大學 === 休閒事業管理系 === 106 === The study examined the impacts of experiential marketing, tourist satisfaction and tourist loyalty attendees of National Museum of Marine Biology & Aquarium tourists. A convenient sampling survey is conducted, and 432 valid questionnaires were collected with...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gj9wxw |