Research on the Service Quality, Customer Satisfaction, Customer Loyalty in the Cosmetics Industry-Taking LANEIGE as an Example
碩士 === 朝陽科技大學 === 應用英語系 === 106 === The purpose of this study is to assess service quality, customer satisfaction and customer loyalty of Taiwan’s LANEIGE and to find out if the brand image has a positive effect on customer satisfaction and customer loyalty. The results confirmed that service qu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bvcp2n |