Exploring The Influences Of Video Advertisings On Facebook Timeline On Impulse Buying

碩士 === 朝陽科技大學 === 資訊管理系 === 106 === As more and more traditional media transform into social media and the time that people spend in watching video films online continues to grow, advertisers begin to become aware of the trend of video advertising on social media. Among them, Facebook has become the...

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Bibliographic Details
Main Authors: Chang, Jia-Hui, 張家輝
Other Authors: Ko, Hsiu-Chia
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/6u72af