A Study of College Students Purchasing Decision Model Influence by Dcard Social Platform -A Case Study of Delicious Food Section on Dcard
碩士 === 朝陽科技大學 === 企業管理系 === 106 === The consumers’ purchasing decisions were influenced by social platform information due to the rise of social platform recently. The Dcard is a most common and powerful social platform that influences the college students’ purchasing decision. This study choses the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kce775 |