A Study of Perceived Value and Purchase Motivation on Music Streaming by Using Technology Acceptance Model
碩士 === 朝陽科技大學 === 企業管理系 === 106 === The popularity and convenience of the Internet era led to online music streaming media, not only impacting the physical recording industry, but also changed the way of people listening to music. From the research data, it can be seen that the proportion of people...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/c992g6 |