The Effect of the Country of Origin on Product Evaluation Based on the Country Impact Composition-Using Consumer Ethnocentrism and Demographic as Moderator Variables
碩士 === 中原大學 === 企業管理研究所 === 106 === Abstract From regional trade agreements to multilateral trade agreements, the degree of liberalization of a country’s trade policies is often seen as an indicator for a country’s economic competitiveness. As the scope of industrial agreements signed by countries e...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4bdstu |