Analyze the Impact of the Cosmetic Design on Consumers'' Well-being and Purchase Intention - Using Brand Awareness as Moderator Variable
碩士 === 中原大學 === 企業管理研究所 === 106 === The scale of the cosmetic market is expanding year by year, but it has grown slowly in Taiwan. Nowadays cosmetics product design is more diversified and plays an important role of the fashion industry. The successful product design not only can improve the quality...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5wwb32 |