An Empirical Study for Service Quality, Service Recovery and Consumer’s Attitude
碩士 === 中原大學 === 企業管理研究所 === 106 === As far as service delivery is concerned, once a service failure occurs, customers may complain. For a company, it is crucial to retain customers with repeat purchases behavior because the cost for a new customer is between 4 to 5 times higher than retaining the or...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xe89ea |