Analyzing Key Purchasing Factors in Women Underwear Market: The Perspective of Product Attributes
碩士 === 中原大學 === 企業管理研究所 === 106 === For women lingerie is a necessity. According to Taiwan’s lingerie industry survey in 2018, every woman purchases 5 to 6 pieces of underwear per year. Hence, providing a wide range of products is a winning factor. In the fiercely competitive lingerie market, beside...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/u868ds |