The effects of brand awareness and perceived value on relationship quality: Store atmosphere and involvement as moderators
碩士 === 正修科技大學 === 經營管理研究所 === 106 === With the rapid rise in outside dining and restaurants, consumers pay more attention to service quality from restaurants. Perceived value is one indicator in service quality. When consumers perceive greater benefits than giving, a sense of satisfaction with resta...
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| Format: | Others |
| Language: | zh-TW |
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2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/u69pd9 |