A Study of Consumer Preferences and Willingness to Pay for Coffee Certification Labelling

碩士 === 中山醫學大學 === 健康餐飲暨產業管理學系碩士班 === 106 === As consumers pay more attention to the concepts of the health diet, safety, and environmental protection, consumers begin to care about ecological conservation and sustainable development, therefore, certification labels become important tools that help t...

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Bibliographic Details
Main Authors: WAN-CHIEH CHEN, 陳琬潔
Other Authors: 陳翰紳
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/6dp9q3