A Study of the Factors Affecting the Intention of Messages Forwarding in Social Media:The Moderating Effect of Social Presence

碩士 === 國立中正大學 === 資訊管理學系碩士在職專班 === 106 === According to the survey by Taiwan Internet Network Center (2017), the estimated population of internet user is 1.8 million and each person has 4 community accounts in average (Institute for Information Industry, 2017). On average, each person takes about 1,...

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Bibliographic Details
Main Authors: SHIH, YEN-YI, 施焱譯
Other Authors: LIAO, CHE-CHEN
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/24g2by