A Study of User Satisfaction and Loyalty: Evidence from a Specific Online Shopping Platform
碩士 === 國立中正大學 === 企業管理學系碩士在職專班 === 107 === The purpose of this study is to investigate the relationship among user perception/ experience, satisfaction and loyalty. The sample of this study was regular consumers in a specific online shopping platform and 365 usable questionnaires were collected. Re...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8mt8xk |