How to improve consumers' preference for freshly brewed coffee in cups- Take CITY CAFE as an example

碩士 === 國立中正大學 === 企業管理學系碩士在職專班 === 106 === Starting from 2007, spokesperson of City Cafe has made City cafe a renowned brand in the market. Due to the accessibility of fresh brew coffee has increased, the market expanded. One can get a cup of freshly brew coffee anytime, anywhere. This cultivated...

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Bibliographic Details
Main Authors: QIU,YU-SHENG, 邱育勝
Other Authors: CHENG, KONG-FAN
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/572zhc