Using Conjoint Analysis to Determine Japanese Consumer Preferences for Taiwanese Oolong Tea

碩士 === 國立中正大學 === 企業管理學系碩士在職專班 === 106 === Taiwan tea has been selected by the Council of Agriculture as one of China's four major export agricultural products and is an important agricultural product for China to develop its export. According to the data from the China Tea Association, the maj...

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Bibliographic Details
Main Authors: CHEN,PENG, 陳鵬
Other Authors: CHUANG, SHIH-CHIEH
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/485ec8