Customers’ Behavioral Intentions toward Using Mobile Coupons – Take LINE Coupon for Example
碩士 === 國立中正大學 === 企業管理系行銷管理研究所 === 106 === Coupons have long been regarded as an important marketing tool by companies. Due to the advancement of internet technology and the common usage of mobile devices, new types of coupons have emerged––mobile coupons. Consumers can obtain and use it on mobile p...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92jfbq |