To Become an Advertising Man: A Case Study of Digital Advertising Agency
碩士 === 國立中正大學 === 企業管理系研究所 === 106 === With the advance of modern technology, smartphone and tablet devices have gradually changed our life habits. Marketing information disseminated by new advertising media has become overwhelming to consumers. As such, advertising creativity has become the key ele...
Main Authors: | FENG, AN-CHI, 馮安琪 |
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Other Authors: | LIEN, YA-HUI |
Format: | Others |
Language: | zh-TW |
Published: |
2018
|
Online Access: | http://ndltd.ncl.edu.tw/handle/42pkj8 |
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