To Become an Advertising Man: A Case Study of Digital Advertising Agency

碩士 === 國立中正大學 === 企業管理系研究所 === 106 === With the advance of modern technology, smartphone and tablet devices have gradually changed our life habits. Marketing information disseminated by new advertising media has become overwhelming to consumers. As such, advertising creativity has become the key ele...

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Bibliographic Details
Main Authors: FENG, AN-CHI, 馮安琪
Other Authors: LIEN, YA-HUI
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/42pkj8