Exploring the Influence of Advertising Relevance and Repetition on Advertising Attitude and Purchase Intention with Brand Familiarity as Mediator: An Example of Mobile Game Advertising
碩士 === 真理大學 === 企業管理學系碩士班 === 106 === Nowadays, using smart phones becomes more popular, it led to more and more increasing in the popularity of mobile games. The market share of mobile games is achieving to 80% and the advertising of mobile game has also grown tremendously. However, consumers feel...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5u349r |