Exploring the Gender and Consumer’s Exploratory Buying Behavior to Purchase Intention in ELM Model
碩士 === 真理大學 === 企業管理學系碩士班 === 106 === It is difference between gender in the physical and psychology. Thus it should take different strategies for men and women target to promote products. This study takes gender and consumer’s exploratory buying behavior as two independent variables to explore the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xxzp77 |