Strategies of brand-name firms for social media platforms
碩士 === 元智大學 === 經營管理碩士班(企業管理與服務科學學程) === 105 === This study explores the strategy of brand-name firms on social media platforms. Reviewing the literature of network platform, symbolic interactionism, and cultural consumption, this study suggests that cultural value can be seen as a critical perspect...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/cf69jt |