Experiential Marketing Effect on Technology Acceptance-An example of ASUS cellphone
碩士 === 元智大學 === 經營管理碩士班(企業管理與服務科學學程) === 105 === In recent years, the competition in the cellphone market is getting hyper. However, ASUS still made the decision to enter the cellphone market at this moment. Within two years the shipment of its cellphone has broken 20 million. One reason that ASUS c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ha254y |