The role and the influence of firm-hosted virtual community on service recovery
碩士 === 元智大學 === 經營管理碩士班(行銷學程) === 105 === This study aims to investigate how does a firm-hosted virtual community in managing service failures to influence customer perceived justice, which in turn, may lead to customer engagement behaviors in the community after service recovery. A total of 332 que...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fyu8yd |