Big Data and Business Application: Exploring Business Insights for Festival Marketing in Different Regions of Taiwan
碩士 === 元智大學 === 資訊管理學系 === 105 === Festival marketing is crucial for retailing industry and hence significantly influences business outcome of a retailer. Prior research has discussed retailing revenue management from various aspects, such as pricing, time management and the marketing competition....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/tv2h7c |