Mining Customer Value to Improve the Performance of Marketing Intelligence

碩士 === 元智大學 === 資訊管理學系 === 105 === With the popularity of e-commerce and changes in people's consumption habits, there are now more and more people choose to shop online, rather than to the traditional department stores or retail stores to buy the required items. The coming of e-commerce have l...

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Bibliographic Details
Main Authors: Po-Ching Liu, 劉柏慶
Other Authors: Chin-Sheng Yang
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/98xs7m