The Important Factors to Consider when Introducing a Filipino Cosmetic Brand to Taiwan Market

碩士 === 元智大學 === 經營管理碩士班(國際企業學程) === 105 === To know and understand the important factors that needed to consider when introducing a Filipino cosmetic brand to Taiwan market. This study conducted an interview and surveys to respondents who are female Taiwanese and international students who currently...

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Bibliographic Details
Main Authors: Levina Sia, 潘雪珍
Other Authors: Liu, Heng-Yih
Format: Others
Language:en_US
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/89566719801299562473