Applying the Technology Acceptance Model to Investigate the Effect of Website Quality and Trust on Repurchase Intention in Online Shopping
碩士 === 元智大學 === 工業工程與管理學系 === 105 === With the increasing global popularity of the internet, online shopping is likely to become a major contributor to the world economy. For online retailers, attracting customers to repurchase products from their websites is therefore important. However, there is a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54154629268930202781 |