THE STRATEGY ANALYTICS OF THE POPULAR MUSIC INDUSTRY IN TAIWAN DURING THE PERIOD OF DEMASSIFICATION MARKET

碩士 === 元智大學 === 管理碩士在職專班 === 105 === Before 21st century, popular music industry in Taiwan reached its peak. At that time, many record labels issued music works, which could integrate and exert the media power well and spread over the whole island. The sales of music works was amazing and meanwhile...

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Bibliographic Details
Main Authors: Chein-Wei Chen, 陳建瑋
Other Authors: Hung-Hui Li
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/9b97rj