THE STUDY OF THE RELATIONSHIP AMONG EXPERIENTIAL MARKETING,CUSTOMER SATISFACTION AND LOYALTY– A CASE STUDY BASED ON S DEPARTMENT STORE
碩士 === 元智大學 === 管理碩士在職專班 === 105 === Today, customers’ demands are getting higher because of the rapid and dramatic changes of economic development and environment. How to enhance competitive advantages and profits under the circumstances becomes an important issue to be discussed. It is believed th...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/4p92t9 |