TARGET MARKET ANALYSIS FOR CRAFT BEER

碩士 === 元智大學 === 管理碩士在職專班 === 105 === Craft beer was first appeared in 1970s. Taiwan mainly used to import craft beer beore, and after nearly 50 years’ development, craft beer becomes an emerging industry. Craft beer made in Taiwan is getting popular and eye-catching among consumers. As far as genera...

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Bibliographic Details
Main Authors: Chi-hung Tu, 杜啓弘
Other Authors: Chien-Te Ho
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/52648u