A study of using Means-End chains on examination of the customer purchasing willing in 3C products of network marketing

碩士 === 元培醫事科技大學 === 資訊管理系數位創新管理碩士班 === 105 === With the rise of the Internet, climbs upwardly for now the electronic commerce popular rate and the utilization ratio the primary cause. The network brings the convenience enables the consumer to buy in the home using the Internet oneself needs the good...

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Bibliographic Details
Main Authors: CHEN , WEI-TA, 陳韋達
Other Authors: LIU, SHU-FAN
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/42147555912459529828