The Role of Senses on Purchase Intention in Social Commerce
碩士 === 國立雲林科技大學 === 資訊管理系 === 105 === In Taiwan's social commerce, the relationship between trust belief and purchase intention has always been a key issue. Much existing consumer behavior research is focuses on decision making rather than the trust belief themselves. Accordingly, analyzing how...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/g3f649 |