Exploring brand loyalty customer engagement and brand attachment by the On-line brand community characteristics expectation confirmation of viewpoint
碩士 === 國立雲林科技大學 === 資訊管理系 === 105 === Over past 10 year, Internet has been significantly growth, the emergence and popularization of e-commerce have been brought into being, therefore, brand loyalty has become a major research topic. This research is based on expectancy Confirmation theory, to explo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43n8f3 |