A Study of Relationship between Product Quality and Customer Satisfaction – A Case of K Company

碩士 === 育達科技大學 === 行銷與流通管理所 === 105 === Entering the era of internet, marketing products have broken many traditional ways and shifting its strategy from product oriented to customer oriented marketing strategy. With the help of internet, customers are not as loyal as they were therefore, nowadays, c...

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Bibliographic Details
Main Authors: FENG, HSIU-CHUN, 馮秀淳
Other Authors: CHEN, JAN-MIN
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/6pchxa