Exploration on the Five Forces Analysis and the Strategic Brand Management of Lens Industry – Take Y Company as a Case
碩士 === 文藻外語大學 === 國際事業暨文化交流研究所 === 105 === Taiwan has been called the “Kingdom of the Eyeglasses”, and its manufacture history can be traced back to 1970s. At that time, the eyeglasses manufactures focused on OEM (Original Equipment Manufacture) business, rather than ODM (Original Design Manufacture...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/wfs84e |