Case Studies in Enterprise Sport Sponsorship and Social Responsibility Strategies
碩士 === 臺北市立大學 === 休閒運動管理學系碩士在職專班 === 105 === This study focuses on enterprises’ strategies for participating in sports sponsorship and fulfilling their social responsibilities. With four local major finance holding companies that have long participated in sports sponsorship and addressed corporate s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zr449a |