To Explore the Business Model of Online to Offline(O2O) in Branded Apparel Industry― A Case Study of LORI.WORLD
碩士 === 環球科技大學 === 中小企業經營策略管理研究所 === 105 === By observing from the social economic environment in association with the maturity of mobile technology and the changes of consumer shopping habits, the brand operators must proceed with further integration of online network and physical stores to embrace...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/axn4w4 |