A Study of Factors Affecting Consumer''s Purchasing for Private Brand Merchandises : An Empirical Study of FamilyMart collection
碩士 === 台南應用科技大學 === 國際企業經營系碩士班 === 105 === The price level rises rapidly after the amendment of Labor Standard Act which came into effect this early year. Consumers are quite sensitive to price. They prefer cheap but good quality products. Private brand products are one of these commodities. This st...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gjzf66 |