THE INFLUENCE OF WORD-OF-MOUTH AND WEBSITE DESIGN ON WEBSITE BROWSING AND PURCHASE BEHAVIOR

碩士 === 大同大學 === 事業經營學系(所) === 105 ===   With the advancement of technology, creating the current e-generation, so that people's lives become more convenient. The Internet has become a part of life. Therefore, the people’s consumption habits and market trends tend to online shopping and Internet...

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Bibliographic Details
Main Authors: Pei-hsuan Yu, 余珮瑄
Other Authors: Chi-chuan Wu
Format: Others
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/91205284063624606204